During the minor Economic Psychology you will learn how to use knowledge of economic and psychological reasoning to understand and influence consumer decisions and financial behaviors. During this minor, you will follow 3 courses in which you will learn more about organizational topics, such as economic behavior, decision making related to marketing, and consumer psychology.
The minor in Economic Psychology consists of 3 courses which will take place in the second, third and fourth block. Firstly, you will follow a more general course in which you will investigate the psychological and economic processes underlying individual and social decision-making. Secondly, during the course Attitudes and Advertising, you will focus on the fundamental nature of attitudes and the academic knowledge of this topic will be examined in the context of advertising. Lastly, the course in Consumer Behavior investigates how consumers make their choices and respond to marketing campaigns and government policies.
Master in Economic Psychology:
Next to the minor in Economic Psychology, it is also possible to follow the Master’s track in Economic Psychology. This track is part of the Master’s program of Social Psychology. The master lasts 1 year and consists of 4 courses, an internship or an elective course, and a Master’s thesis. It is only possible to start this Master at the end of August. Furthermore, it is also possible to expand your knowledge and research skills with one of the two double degrees: A Double Degree in Applied Social Sciences and a Double Degree in Cross-Cultural Economic Psychology.
It is possible to immediately continue from the bachelor Organisation Studies to the master Economic Psychology. To follow this master you must obtain one of the minors ‘Social Psychology’, ‘Economic Psychology’ or ‘Work and Organisational Psychology’ or a combination of courses from these minors with a minimum of 18 ECTS. In addition, instead of 6 basic Psychology courses, only the courses ‘Sociale Psychologie’ and ‘Ontwikkelingsleer’ have to be obtained (or its English versions).